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05/27/2021

CGS拥抱零售执行技术来增加员工参与

一个男人穿着衣服和领带微笑在照相机
Matthew Depaolis是Repsly,Inc。的首席客户官

这将对任何人来说都不感到惊讶 - 但即使有一年的大疱 - 准备和学习,许多领先的CG品牌和他们的实地团队仍在努力为这一天努力提供传播,计划和新的场景。

有研究证明员工参与推动增长和盈利能力在公司,某些品牌和制造商仍然专注于保持其团队从事,激励并通过倾向于其现有的技术堆栈来对齐。Now with a year under their belt, a few of these top brands are reflecting on the unanticipated benefits they’ve discovered using retail execution platforms to ensure team safety, engagement, support and camaraderie with their employees, particularly those in the field - with technology they already have in their hands.

牛皮纸让现场团队从事,动机

最近,Kraft Heinz获得了最重要的荣誉被命名为其中一个加拿大的顶级雇主福布斯并归功于他们多年来取得的进展,以与技术平台的强大关系,以使其员工从事,支持和追踪。“[repsly]系统是团队能够量化,沟通和简化整个现场经验的主要原因之一,”卓越销售经理Sunur Bharadwaj说。

部署安全措施并留在订阅

像Kraft Heinz一样,温室果汁公司的团队还配备了迅速回应,因为大流行强迫他们在现场的优先事项改变。“We don’t just use technology like Repsly for the data component, but also as an engagement tool, giving the team visibility into the other reps to entice some friendly competition or to humble brag about their placements, and ultimately, to support each other and share ideas,” said Kate Teeter, a field merchandising manager at Greenhouse. “It’s something that we're really pushing for this year. The team's been great at using it in the past, but we’re making that an even bigger focus in 2021 given COVID restrictions and remote working.”

通过健康和安全成为温室的头脑,跷跷板解释了他们如何为其现场代表创建Covid安全调查,以确保它们具有PPE,可以提供非接触式访问,并符合特定的商店协议。“我们可能无法真正触摸货架,存货,或检查旋转,但我们希望确保我们仍然可以让我们对我们这么重要的数据,”Teeter说。

保持坚强的连接

第三方商人,市场探测,在大流行期间利用其现有技术堆栈的类似成功得到了意外的好处。“我的一半工作就像人力资源 - 管理歇斯底里的动力零件,”市场侦察员总裁Mathew Clark说。“Our retail technology tools didn’t just help us adjust schedules, routes, and surveys, but it allowed us to really stay connected - sending out clear and calm communications, providing real-time updates to our team, and keeping our reps motivated and safe. It was way more than just our retail execution tool.”

Matthew Depaolis是首席客户主任重新,Inc。,在那里,他负责领先的才华横溢的专业团队,重点是越来越多的客户价值。MATT是一个创新的全球SaaS商业领袖,拥有超过15年的经验,提供技术解决方案。他对建立不同的全球团队的热情,并喜欢帮助CPG公司利用数据来实现曲面可操作的商业洞察力。