广告
05/17/2021

Nielseniq收购产品属性数据公司标签洞察力

文本

NielseniQ已收购Label Insight,全局产品属性数据和产品元数据平台。

标签洞察力的战略收购为Nielseniq产品属性数据带来了大约99%的美国食品,宠物和个人护理产品的80%以上的在线消费者查询。With a database of over 200,000 product nutrients, 400,000 product ingredients, and 9 million product attributes, Label Insight’s product metadata platform — which spans consumer product preferences such as sustainably sourced, free from specific allergens or ingredients, keto friendly, low sugar, and cruelty free — enables brands and retailers to help shoppers find the products that meet their individual health, wellness, and lifestyle needs.

通过此次收购,Nielseniq已成为1750亿美元的健康和健康空间内更全面且强大的数据提供商,并具有产品归因数据来源,其全球零售测量系统(RMS)销售数据和面板见解。

Label Insight总部位于芝加哥,在圣路易斯的另一个办公室位置。